Q Marketing Product plan- part 3 Prompt: The product is most commonly seen as the visual representation of your firm. It is what the customers seek in an exchange as they see it as valuable to them. There are numerous decisions that take place during this stage: what is the product, how is it branded, how does the company function to develop new products. To prepare for this assignment, review the information about your assigned organization that you have uncovered. Also review the course material for module three. Based on the information found, you are to complete the following: Instructions: 1. Product Strategy. o Describe the client’s current product lines (depth/width). o Build the new product offering by fully describing the elements of the product. Be sure to explain your creation. 2. Brand. o Describe all elements of the client's current branding (name, logo, slogan, ...). o Create 3 branded elements specific to the new product. Be sure to explain your creations. Complete each section and upload your submission to the corresponding Marketing Plan Assignment link in the Module. Your submission should be 5-7 pages long single spaced and should thoroughly cover the information requested. If that information is not readily found and you have exhausted sources of information, you can extrapolate it from the information you have found. Each plan assignment will be graded on the following dimensions: accuracy and insight; depth; and writing style and visuals When you upload your assignment you must use Word, PPT or pdf file format.
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